Best Branding Agencies for 2023

Branding your business is essential if you want to stand out from your competitors. You need to establish your brand colors, have a professionally designed logo, and come up with a slogan that your target audience will remember and associate with your business.

If you don’t have a team of in-house graphic designers, you can hire one of the best branding agencies to help you develop and improve your brand. That said, there are hundreds of digital branding companies online, so it can be difficult to compare them. Well, we’ve done the hard work and selected our 10 best branding agencies for 2023, so you can easily find the one that’s best for your business.

The Top 10 Branding Agencies for 2023

We’ve researched dozens of top-rated branding agencies, reviewed their services, and compared the value they provide to their clients.

Here’s our top pick of the 10 best branding agencies in the world:

1. Ramotion – Overall the Best Branding Agency in 2023
2. Design Studio — Renowned Branding Agency for Leading Companies
3. Clay — A Full-Service User Experience (UX) Design Agency
4. Collins — Custom Branding Campaigns Tailored to Your Brand and Target Audience
5. Pentagram — Independently-Owned Design Studio With Over Five Decades of Combined Experience
6. Evviva — Award-Winning Branding Agency that Develops Data-Backed Branding Strategies
7. C42D — Merges Brand Building and Digital Marketing to Create Outstanding Outcomes
8. BLVR — Belief-Led Branding Campaigns that Make an Impact
9. 500 Designs — Best for Digital Branding, Website Design, and Logo Design
10. Traina — Branding and Marketing Merged Into a Single Service
11. Telia Agency — One-Stop Shop for Branding, Marketing, and Paid Advertising

The Top Branding Companies Reviewed

If you’re looking for a long-term business partner that will help you elevate your brand and establish a strong relationship with your target audience, you need to look beyond the initial cost.

It’s crucial to compare the branding portfolios of different agencies and their branding processes, as well as take a close look at the services they offer. 

And that’s exactly what we’ve done.

Here are our in-depth reviews of the best branding agencies, so you’ll have all the info you need to make an informed decision. 

1. Ramotion – Overall Best Digital Brand and Product Agency

Ramotion is a multidisciplinary design agency serving tech companies or brands with significant tech leverage.

They provide branding services from brand strategy to naming and visual identity, then they apply the output of that work to different touch points like marketing websites, mobile and web interfaces, and apps, and then they develop that design in code by providing app development and ongoing design system and maintenance services.

Ramotion has been a remote distributed agency for over ten years, and they serve clients from San Francisco, Los Angeles, and New York to London, Berlin, and even Beijing. While providing design services for US companies like Mozilla or Crunchbase, they also collaborate with Chinese companies like Oppo and some others.

The agency’s primary focus is to design a consistent brand experience across all digital touchpoints and improve key business metrics such as brand recognition, retention, or, more specifically like, drop-off rate on particular user flows.

If you have a fast-growing digital brand that wants to stand out on the market, look trustworthy, and have a strong design foundation, Ramotion is the right partner.

2. Design Studio — Popular Full-Service Digital  Best Branding Agency

Design Studio is a full-service digital branding agency that employs unconventional research methods to build community-driven brands and design authentic experiences that let businesses form strong relationships with their audiences. 

Rather than just doing competitive research and market analysis, Design Studio genuinely explores the products and services your business offers to understand how best to appeal to customers/clients.

They put themselves in the shoes of the person who will use the product and service and reverse-engineer the process to build engaging, memorable branding campaigns. 

For example, the team of professional brand designers at Design Studio visited 14 different countries in search of inspiration and stunning visuals for the branding campaign they developed for Airbnb. 

Design Studio can help you develop a fool-proof branding strategy, establish your brand’s visual, verbal, and motion identity, execute effective brand launches, and create interactive experiences that will captivate your audience. 

Apart from standard customer-oriented branding, Design Studio also offers employer brand strategy, employee engagement, organizational design, and implementation training.

These services help you position your company as the best place for experienced professionals to spend their careers. 

3. Clay — A Full-Service User Experience (UX) Design Agency

Founded in 2016, Clay has an enviable portfolio of impressive branding campaigns for powerhouse clients like Google and Huawei. 

That said, Clay isn’t exclusively a branding agency. Apart from helping clients establish and reinforce their brand identity, Clay also offers website design, UI design, and UX design for mobile apps and web applications. 

Because of this, Clay is one of the best strategic branding agencies. Their approach involves developing a comprehensive digital strategy that relies on interviewing stakeholders, conducting user research, and analyzing the competition to develop holistic brand and user experiences.

The agency also offers front-end and back-end development services, graphic design, mobile app and web application building, and developing B2B/enterprise software.

If you’re running a SaaS business, Clay will act as your go-to strategic partner for establishing a strong online presence, building trust with your prospects, and ensuring client satisfaction.

When it comes to branding itself, Clay offers everything from simple solutions that include naming and logo designs to more comprehensive campaigns that involve communication and comprehensive style guides.

The agency also develops stunning visuals and animations for your website and different marketing channels. 

4. Collins — Custom Branding Campaigns Tailored to Your Brand and Target Audience

During our research, Collins immediately stood out due to its bold approach. This branding agency doesn’t have a single word of text regarding its services on the website’s homepage.

Instead, Collins lets all of its extremely successful branding campaigns do the talking for it. The agency’s portfolio includes some of the world’s most popular brands, including Nike, Spotify, Medium, Mailchimp, and Twitch. 

From the case studies on its website, it’s clear that Collins offers fully customized branding campaigns to its clients.

Depending on your business needs, the scope of the project, your niche, and your target audience, the agency can help you establish a visual brand identity, determine the tone of voice, redesign your website or landing pages, and develop an overarching brand architecture. 

The specific services Collins offers include design strategy, copywriting, graphic design, logo design, visuals, animations, videos, character design, billboards, pamphlets, and the creation of a variety of other brand assets.

If you partner with Collins, you’ll be assigned a dedicated team of experienced professionals who will work with you to capture the essence of your brand, tell your brand’s story through memorable campaigns, connect your brand with your target audience, and establish strong, meaningful relationships with your customers or clients. 

5. Pentagram — Independently-Owned Design Studio With Over Five Decades of Combined Experience

Pentagram is an independently-owned design studio of design professionals with over five decades of combined experience in the industry.

It’s one of the best digital creative branding agencies since the owners of the business are the creators that work on the projects. This ensures full commitment to every client and maximum accountability.

When it comes to the services Pentagram offers, they cover everything from brand identity and digital campaigns to film & motion graphics, exhibition design, and signage.

The agency also offers book design, product design, naming and packaging, editorial design, and typography. 

Every branding campaign Pentagram executes is fully tailored to the needs of your business and the audience you want to reach.

Pentagram has experience building brands in dozens of different niches, including art & culture, banking, education, fashion, entertainment, healthcare, retail, and technology. 

With a minimum project size of $5,000, Pentagram is an excellent choice for both smaller businesses and established enterprises with larger branding budgets. 

6. Evviva — Award-Winning Branding Agency that Develops Data-Backed Branding Strategies

Evviva is one of the standout branding and marketing agencies for both new and established brands.

Its services are divided into three tiers, depending on whether you’re launching a new brand, elevating your existing branding strategy, or trying to attract top talent to your company.

The Quick Start service includes brand naming, developing your brand’s identity, and full WordPress website design. On top of that, Evviva will create a strategy playbook that details all of the core elements of your brand, such as brand colors, tone of voice, visual identity, and messaging.

This playbook will serve as a go-to guide for all of your future marketing efforts to ensure every piece of marketing collateral adheres to your brand guidelines. 

For mature brands, Evviva offers an array of auditing services that provide valuable insights into your brand’s performance. The agency will also run A/B tests to determine what visuals and messages resonate the most with your target audience.

Evviva will then use these insights to develop a comprehensive brand strategy that details brand architecture, attributes, mission & vision, positioning, media planning, and talent attraction. 

In both cases, the concrete services Evviva offers include website design, digital design, print, events, and videos. Everything is custom designed to align with your brand image, color scheme, messaging, and tone of voice.

Evviva also offers employer branding to help you find, reach, and hire outstanding professionals for your business.

7. C42D — Merges Brand Building and Digital Marketing to Create Outstanding Outcomes

C42D boasts that it helps create “unicorn” brands — brands that stand out from the crowd and achieve valuations over $1 billion. It does so by combining extensive research and brand audits, stunning visuals, and digital marketing best practices. 

The process kicks off with a full audit of your existing documents and marketing materials. This helps the agency understand your brand identity, examine your business’s core values, learn about your customers and business objectives, and identify gaps in your existing branding strategy.

C42D will then formulate a comprehensive brand strategy that will resonate with your target audience, set you apart from your competitors, and help improve your brand’s market performance. The agency can help you fully redesign your brand’s identity, including a new logo, website copy, images and videos, fonts, and brand colors. 

If you’re interested in a full overhaul, the professionals at C42D will work with you to redesign your website from the ground up, including website navigation, user experience, calls-to-action (CTAs), website architecture, and content strategy.

Overall, C42D is far more than just a branding agency — it’s a long-term strategic partner that will help you raise brand awareness, increase market share, and maximize sales.

8. BLVR — Belief-Led Branding Campaigns that Make an Impact

BLVR pioneered belief-led branding, a philosophy that incorporates every brand’s unique mission and vision into the heart of its branding strategy.

Rather than focusing on a marketing pitch, BLVR aims to weave each brand’s authentic purpose into every single customer interaction to form stronger relationships, build deeper brand trust, and drive growth through innovation.

The “belief-led transformation,” as BLVR dubs it, starts with in-depth market and audience research, brand positioning that leverages your business’s strong suits, and developing a unique, memorable brand story.

After gathering all the relevant data, BLVR will help you build your brand identity. This involves naming, visual identity, verbal identity, and messaging frameworks.

The agency also offers packaging design, website UI/UX design, video production, photo production, and brand rollout programs.

9. 500 Designs — Best for Digital Branding, Website Design, and Logo Design

As the name suggests, 500 Designs focuses on unique, innovative design solutions and engaging branding campaigns. The company focuses purely on the digital aspect of branding and mainly provides graphic and web design services. 

500 Designs leverages valuable insights from in-depth market and competitor research to develop a unique brand persona that reflects your business values, vision & mission, products, and business goals. 

The agency offers logo design, iconography, and digital illustrations that align with the overarching art direction for your brand.

This creates a stunning visual system that establishes your brand’s unique art style and color scheme and conveys a powerful, convincing message to your target audience. 

Apart from branding, 500 Designs offers web design, graphic design, UI/UX design, mobile app design, packaging design, brand and UX audits, and marketing strategy development.

10. Traina — Branding and Marketing Merged Into a Single Service

Traina is one of the more unique full-service branding and design agencies, given the fact that it merges branding and marketing into a single service.

The agency views the two as inseparable and helps brands develop supporting content and marketing materials to elevate their business and make the most of their new brand assets. 

Traina’s brand strategy begins with discovery, which includes stakeholder interviews, questionnaires, market research, and in-depth competitive analysis.

This helps the agency develop an effective positioning framework to ensure your brand stands out and reaches your target audience. 

The campaign itself includes both internal and external brand launches, presenting your new brand assets — business forms, signage, logos, marketing collateral, etc. — both to your team and to your customers/clients. 

Traina also offers Design Activation, which includes copywriting, packaging, marketing campaigns, sales collateral, brochures, retail & merchandising, and even tradeshows and in-person events.

Best Branding Agencies Compared 

What Services do Branding Companies Offer?

The top branding agencies offer a variety of different services. These can range from building brand identity and creating branded content for your business to designing websites and executing in-person events to build brand awareness. 

Here are brief descriptions of the most common services best branding companies offer:

Brand Strategy

In order for your branding campaign to be effective, you need to take dozens of different variables into account, such as your business goals, vision and mission, the industry you’re in, competitive landscape, and the target audience you’re hoping to reach.

The top branding companies will perform in-depth market research and competitor analysis and use the data to build a powerful branding strategy.

The goal is to ensure your business stands out from your competitors, effectively conveys your marketing message, and engages your target audience. 

Brand Identity

Simply coming up with a logo and choosing brand colors isn’t enough to penetrate the market and draw the attention of your target audience. 

The best creative branding agencies help you establish brand guidelines, develop your brand’s visual identity, determine the tone of voice that works best for your target audience, and ensure every piece of marketing collateral aligns with your branding strategy. 

Web Design

Digital branding agencies typically offer web design as part of their services. Whether you’re just launching your business or rebranding an existing one, your website is the backbone of your brand.

Branding design companies can help you create modern, visually appealing websites that are easy to navigate, provide excellent user experience, and instill trust in your website visitors. 

Brand Launch

The best branding agencies in the U.S. all offer digital and in-person brand launches as a way to introduce or reintroduce your brand to the public.

Once the branding campaign is completed, branding companies will host online or in-person events to raise brand awareness, generate hype, engage your target audience, and draw attention to your products and services. 

Employer Branding

Some branding & marketing agencies also offer employer branding on top of the standard branding services. This helps position your company as the employer of choice among job-seekers and helps you find, hire, and retain top talent so you can reliably grow your business. 

Conclusion — What is the Best Branding Agency in 2023?

With so many excellent creative branding companies, it’s nearly impossible to single out one and dub it the absolute best.

Besides, there are dozens of different variables you should consider when choosing a branding agency for your business, such as your business needs, industry, and budget. 

Another factor you should consider is the agency’s portfolio. Some agencies have extensive experience with branding for certain niches, and there’s a significant difference between small business branding companies and agencies that offer a full suite of branding services to global brands. 

That said, if we had to pick the best overall branding agency based on our extensive research, we’d go with Ramotion. Click the link below to learn more. 

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