TikTok is the most downloaded social media app in 2023, and businesses all over the world are starting to realize the advertising potential of this platform. There are dozens of TikTok influencer marketing agencies that help brands connect with influencers and leverage the platform to get their products and services in front of millions of people at record speed.
That said, researching and comparing all the different influencer marketing agencies is extremely time-consuming. That’s why we’ve reviewed the 10 best TikTok influencer agencies, so you can find the one whose services best align with your business needs.
The 10 Best TikTok Influencer Firms for 2023
TikTok is extremely popular, especially among the younger generations. If you want to get your products and services in front of millions of teenagers and young adults, your best bet is to negotiate a deal with an influencer.
However, searching for TikTok influencers on your own and reaching out to dozens of people via email is tedious, plus it could take weeks, if not months before the campaign is up and running.
A much more time- and cost-efficient method would be to find the best TikTok influencer agency and have them scout for suitable influencers to promote your business, as well as manage the campaign and the relationship.
If you don’t know where to start, here’s a list of the 10 best TikTok influencer agencies in 2023:
- Clicks Talent – Overall the Best Tiktok Influencer Agency
- The Influencer Marketing Factory — As a full-service marketing agency with content creation
- Ubiquitous — Marketing Agency with the Best Tiktok Influencer Strategy
- Obviously — Best for Large Campaigns that Involve Multiple Influencers
- NeoReach — Offers Both a Fully-Managed Service and an Influencer Marketing Platform
- Fanbytes — Best for Reaching a Wide Gen Z Audience
- Viral Nation — A Decent Option for a Multi-Pronged Marketing Strategy
- LTK — Influencer Marketing Agency With a Great Self-Service Platform
- House of Marketers — The Best Influencer Marketing Agency for UK Brands
- The Shelf — Full-Service Influencer Marketing Agency with a Proprietary SaaS Platform
The Top TikTok Influencer Agencies Reviewed
There are hundreds of TikTok influencer agencies online, and they all offer a different array of services at varying prices.
In this guide, we’ll give you a breakdown of the 10 best TikTok influencer companies and review the services they offer, so you can choose the agency that best aligns with your business needs.
1. Clicks Talent — Overall the Best TikTok Influencer Agency
Clicks Talent is one of the first influencer marketing agencies to work on TikTok and with TikTok influencers.
Since 2017 Clicks Talent has been working closely with its network of influencers and managers to provide content and promotional work to all who dared venture into TikTok in the early days and up until nowadays when everyone is using TikTok.
Clicks Talent is the only agency in the industry offering guaranteed ROI or a full refund on their campaigns. They offer a guaranteed # of videos created for artists promoting their music through them and a guaranteed # of views for brands launching a campaign with them. If you are looking for guaranteed results and actual ROI – Clicks Talent is where you need to go.
The influencer agency’s #1 focus is: “Make sure the client is happy at all costs” They put client satisfaction above profit and revenue, ensuring their client is always satisfied. They partner directly with over 3,500 influencers ranging from 1,000 – 50,000,000 followers on TikTok and Instagram.
Clicks Talent believes in making influencer marketing affordable and accessible to all, so you can work with them as long as your budget is at least $1,000, and they take on campaigns of up to $650,000.
The marketing agency will handle your TikTok campaigns from beginning to end. With a team of 10+ marketing experts and over 1,000 successful viral TikTok campaigns, this agency can take on everything from target demographic identification and talent sourcing to content management, influencer payments, and analytics.
Pros
- Works directly with influencers – no email lists or mass marketing outreach
- Offers guaranteed views and guaranteed videos created campaigns.
- Has personal relationships with every one of their 3,500 influencers – allowing for an overall better client experience.
- One of the oldest agencies working on TikTok – most experience.
- No Fees – Simple cost per post payment structure.
- A brutally honest team that tells you what you need to hear – not what you want to hear.
- Tracks all engagement and provides detailed campaign reports
- Affordable
Cons
- Smaller pool of influencers is available due to their personal approach.
- No software backend for clients to use to monitor campaigns.
Services | Team | Clients | Minimum marketing budget |
Brand consulting
Content creation Research and creative strategy Brand and influencer matchmaking KPI setting Campaign optimization Influencer strategy development End-to-end influencer campaign management |
10+ employees | Google, Amazon Prime Video, Sony Music,
Sony Pictures, Skechers, Jarritos, TikTok, Bytedance, Atlantic Records, Lysol, Manscaped, Logitech, Netease, Match.com, Pokemon, What Do You Meme?, Nord VPN |
Custom quotes for every client.
Must have a budget between $1,000 – $650,000 |
2. The Influencer Marketing Factory — Overall the Best TikTok Influencer Agency
The Influencer Marketing Factory takes care of your TikTok campaigns from start to finish. With a team of 50+ marketing experts, this agency can handle everything from target audience identification and TikTok talent sourcing to content management and analytics.
The Influencer Marketing Factory has an impressive list of satisfied clients. Among others, they’ve worked with giants like Amazon, Hilton Hotels, and Dunkin’ Donuts. It’s widely regarded as one of the best TikTok influencer agencies and is endorsed by Glassdoor, Forbes, and The Manifest.
As a full-service marketing agency, The Influencer Marketing Factory offers content creation on top of identifying and contracting influencers.
This means that all you have to do is provide details regarding the service or product you want to promote and set an advertising budget. The agency will create the campaigns, set key performance indicators (KPIs), and track the results.
The best part about The Influencer Marketing Factory is the fact that they offer an estimated return on investment (ROI) for each of their TikTok campaigns.
In other words, you’ll have a decent idea of how many new customers you can expect to get each month and can hold the agency accountable.
This removes some of the risk on your part and shows you just how confident the people at The Influencer Marketing Factory are in their abilities.
On top of TikTok, the company also offers fully-managed influencer marketing campaigns on Instagram and YouTube.
Pros Cons
Target audience identification Campaign management KPI setting Analytics and reporting
Services
Team
Clients
Minimum marketing budget
Influencer search
52 employees
Google, Meta, Amazon, Sony Music, Dunkin’ Donuts, BenQ
$10,000 – $20,000
3. Ubiquitous — Marketing Agency with the Best TikTok Influencer Strategy
Ubiquitous boasts over 4,000 influencers in its database, with over 4 billion combined followers. With such an extensive network, this TikTok influencer marketing agency can quickly connect you to a variety of creators on the platform and ensure your ads reach the target audience ASAP.
What we like about Ubiquitous is its straightforward, fully-optimized approach to influencer marketing.
Rather than just getting a product or service description and running the campaign as they see fit, the marketing professionals at Ubiquitous work with you to develop campaign goals, identify the right influencers, and develop content that boosts brand awareness and generates sales.
The process begins by identifying your business needs and creating a testing roadmap for your TikTok marketing campaign. Ubiquitous then finds the influencers with a large number of followers, creates a strategy based on your business goals, and executes the campaign from start to finish.
The best part about working with Ubiquitous is that you’ll have 24/7 access to campaign performance metrics, so you can see exactly how well your campaign works.
Pros Cons
Campaign roadmap Goal-based marketing strategy Real-time access to campaign metrics Campaign optimization
Services
Team
Clients
Minimum marketing budget
Influencer identification
40+ employees
Disney, Netflix, Amazon, American Eagle, Adobe
Under $25,000
4. Obviously — Best for Large Campaigns that Involve Multiple Influencers
Obviously is another big name in the influencer marketing industry, with over 65,000 influencer collaborations and 220,000+ unique pieces of content created. The company has worked with iconic brands like Converse, generating millions of impressions for their products.
The unique feature of Obviously, compared to other leading influencer marketing agencies, is the fact that they are able to take on and execute larger, more complex campaigns that might involve hundreds of different influencers.
Their expertise extends beyond tiktok too, in fact they our No. 1 choice when it comes to the best Instagram marketing agencies.
This is possible thanks to their streamlined process that involves campaign ideation, proactive influencer communication, optimized content creation and approval, and campaign amplification.
The best part about Obviously is the intuitive dashboard clients have access to. You can log into the dashboard at any time to see real-time updates on your campaign’s performance, such as impressions, customer insights, and other quantitative metrics. This data is invaluable for any business and can help you optimize other campaigns and marketing efforts.
When it comes to content creation, Obviously takes it to the next level. They offer videos, stunning images, GIFs, and even illustrations. Every piece of content is unique and is sent to you for approval before it’s posted.
Pros Cons
Content creation Campaign management Reporting and analytics Custom campaigns
Services
Team
Clients
Minimum marketing budget
Influencer identification
80+ employees
Google, Converse, Ulta Beauty, Lyft, Panda Express
Custom quotes for every client
5. NeoReach — Offers Both a Fully-Managed Service and an Influencer Marketing Platform
NeoReach is one of the most unique entries on our list, given the fact that it offers both a fully-managed service as well as a platform you can use to identify influencers and run TikTok marketing campaigns yourself.
When it comes to managed campaigns, NeoReach offers everything from influencer sourcing to content creation and performance reporting. We particularly like their proactive approach — their team will seamlessly integrate with yours and provide real-time updates on the progress of your TikTok campaign.
NeoReach’s marketing professionals will work with you to understand your brand, products, and services and develop a data-backed marketing strategy that aligns with your target audience, business goals, and channel-specific opportunities.
Another great thing about NeoReach is that the company sources niche-specific content creators, meaning your ads will reach people who are already interested in your particular industry, be it fashion, tech, wellness, or any other field.
Apart from standard marketing campaigns, NeoReach offers ‘Experiential Activations’ that leverage specific situations to connect people, places, and events. For example, they can have an influencer start a Mexican wave at a stadium while promoting your mobile soccer game.
Pros Cons
Data-backed TikTok marketing strategy Streamlined campaign coordination Experiential activations
Services
Team
Clients
Minimum marketing budget
Niche-specific influencer identification
70+ employees
Clash App, AirBnB, Amazon, Tezos, TLC
Custom quotes for every client
6. Fanbytes — Best for Reaching a Wide Gen Z Audience
Fanbytes is an influencer marketing agency that has also built an in-house team of Gen Z influencers with over 26 million followers on TikTok.
The six extremely talented content creators all live in the Bytehouse in Europe and create daily content that engages and entertains a large Gen Z audience. This is a unique opportunity for brands to leverage a well-established group of popular content creators and run powerful TikTok campaigns with faster turnaround.
On top of the core Fanbytes team, you can tap into the company’s large influencer network and find niche content creators that would be a perfect fit for your brand. The Fanbytes team doesn’t simply connect you to influencers — they also develop unique and creative content ideas and run the campaigns from start to finish.
Fanbytes has developed a proprietary platform that allows them to see and analyze all the relevant data from the campaigns.
You can use the platform to ideate creative solutions, find influencers, review posted content, check campaign analytics, and generate in-depth performance reports.
The company even features a TikTok Trends Newsletter, so you can receive the latest news and TikTok trends directly to your inbox. This is a great way to find inspiration for your influencer marketing campaigns and develop content you know your Gen Z audience will love.
Pros Cons
Content creation Organic and paid social campaigns Reporting and analytics
Services
Team
Clients
Minimum marketing budget
Influencer marketing
75+ employees
Converse, Burger King, Ubisoft, Universal Music Group, Nike, Huawei
Custom quotes for every client
7. Viral Nation — A Decent Option for a Multi-Pronged Marketing Strategy
Our pick of the bunch when it comes to the best tiktok marketing agencies, Viral Nation is one of the fastest-growing marketing agencies that offers a variety of services to businesses across the globe.
On top of influencer marketing, the company offers full-fledged digital marketing campaigns, creative and social media marketing services, and blockchain marketing.
With an interesting viewpoint on influencer marketing, Viral Nation doesn’t focus on hard-selling the products to your target audience. Instead, it aims to create “authentic connections with content that inspires action”.
The niche and experiential activations Viral Nation offers are excellent for building brand awareness, creating hype around a new product launch, and building your own following on TikTok and other social media platforms.
Viral Nation offers you the opportunity to connect with both nano-influencers that specialize in a particular niche, as well as TikTok stars that can get your product in front of millions.
Pros Cons
Paid and organic social media advertising Content creation Blockchain advertising
Services
Team
Clients
Minimum marketing budget
Influencer marketing
200+ employees
Meta, Energizer, Bud Light, Tencent, ViewSonic, Coca Cola
Custom quotes for every client
8. LTK — Influencer Marketing Agency With a Great Self-Service Platform
LTK, formerly known as LIKEtoKNOW, is much more than just an influencer marketing agency.
The company offers brand consulting on top of end-to-end TikTok campaign execution, as well as a self-service platform for brands that want to quickly connect to popular creators and run the campaigns themselves.
The way in which LTK connects brands with top influencers sets its apart from its rivals.
Content creators can apply to join the LTK Creator Program and get access to a personalized shop in the LTK app. They can then promote products from over 5,000 brands LTK is partnered with and leverage their social media following to generate a ton of revenue.
At the same time, brands can see what niches influencers specialize in and how successful they are at generating sales.
This all but guarantees the success of your influencer marketing campaigns since content creators have an additional incentive to create top-performing content that will generate sales.
Pros Cons
Scalable influencer marketing campaigns Sponsored content Content licensing
Services
Team
Clients
Minimum marketing budget
Brand consulting
200+ employees
Walmart, L’Oréal, Urban Outfitters, Mary Kay, QVC
Custom quotes for every client
9. House of Marketers — The Best Influencer Marketing Agency for UK Brands
House of Marketers was founded by early-stage TikTok employees, so they know the ins & outs of the platform and are experienced in creating high-ROI TikTok influencer campaigns and ads.
The company offers fully-managed campaigns on the platform, including everything from strategy development and influencer selection to content creation, trend analysis, and campaign optimization.
Before you launch a campaign with House of Marketers, you’ll work together with their team of experts to develop a robust strategy that aligns with your business goals.
This involves selecting the right influencers, evaluating audience-fit, as well as checking influencers’ engagement rates and content styles.
On top of influencer marketing, House of Marketers runs paid social media ads on TikTok and can help you create unique, engaging content for your company’s TikTok profile.
The one downside of House of Marketers is that it primarily works with influencers in the UK, although they do claim that the campaigns they create have a global reach.
Pros Cons
Brand and influencer matchmaking Influencer strategy development End-to-end influencer campaign management TikTok profile content creation
Services
Team
Clients
Minimum marketing budget
Research and creative strategy
20+ employees
CyberGhost VPN, I Got Games, Freetrade, Airalo, Nikin
Custom quotes for every client
10. The Shelf — Full-Service Influencer Marketing Agency with a Proprietary SaaS Platform
The Shelf relies on a proprietary SaaS (Software as a Service) platform to pull the relevant data and find the content creators on social media that best match your brand.
The agency creates custom, unique influencer marketing strategies that target specific segments of your audience.
Thanks to the software The Shelf developed, the company offers clients access to a huge database of TikTok influencers, so you can easily find a content creator with a sizable audience who specializes in your niche.
The Shelf performs extensive quality control on all content, ensuring it’s unique, engaging, and persuasive before it’s posted on TikTok.
At the same time, you’ll have access to a client portal where you can review every aspect of your influencer campaign and see how well it’s performing in real-time.
All of the content created for your influencer campaign is readily available on their SaaS platform, so you can download images and videos and reuse them for other marketing campaigns.
Pros Cons
Influencer identification Fraud detection Content quality control Campaign optimization
Services
Team
Clients
Minimum marketing budget
Strategy and planning
65+ employees
Lenox, KISS, St Pierre Bakery, The Honest Company, Moosejaw
Custom quotes for every client
Best Tiktok Influencer Firms Compared
Content creation Research and creative strategy Brand and influencer matchmaking KPI setting Campaign optimization Influencer strategy development End-to-end influencer campaign management Target audience identification Campaign management KPI setting Analytics and reporting Campaign roadmap Goal-based marketing strategy Real-time access to campaign metrics Campaign optimization Content creation Campaign management Reporting and analytics Custom campaigns Data-backed TikTok marketing strategy Streamlined campaign coordination Experiential activations Content creation Organic and paid social campaigns Reporting and analytics Paid and organic social media advertising Content creation Blockchain advertising Scalable influencer marketing campaigns Sponsored content Content licensing Brand and influencer matchmaking Influencer strategy development End-to-end influencer campaign management TikTok profile content creation Influencer identification Fraud detection Content quality control Campaign optimization Influencer curation Brief endorsement Influencer relationship management Content creators onboarding Reporting and analytics
Influencer Marketing Agency
Services
Team
Clients
Minimum marketing budget
Clicks Talent
Brand consulting
10+ employees
Google, Amazon Prime Video, Sony Music, Sony Pictures, Skechers, Jarritos, TikTok, Bytedance, Atlantic Records, Lysol, Manscaped, Logitech, Netease, Match.com, Pokemon, What Do You Meme?, Nord VPN
$1,000 – $650,000
The Influencer Marketing Factory
Influencer search
52 employees
Google, Meta, Amazon, Sony Music, Dunkin’ Donuts, BenQ
$10,000 – $20,000
Ubiquitous
Influencer identification
40+ employees
Disney, Netflix, Amazon, American Eagle, Adobe
Under $25,000
Obviously
Influencer identification
80+ employees
Google, Converse, Ulta Beauty, Lyft, Panda Express
Custom quotes for every client
NeoReach
Niche-specific influencer identification
70+ employees
Clash App, AirBnB, Amazon, Tezos, TLC
Custom quotes for every client
Fanbytes
Influencer marketing
75+ employees
Converse, Burger King, Ubisoft, Universal Music Group, Nike, Huawei
Custom quotes for every client
Viral Nation
Influencer marketing
200+ employees
Meta, Energizer, Bud Light, Tencent, ViewSonic, Coca Cola
Custom quotes for every client
LTK
Brand consulting
200+ employees
Walmart, L’Oréal, Urban Outfitters, Mary Kay, QVC
Custom quotes for every client
House of Marketers
Research and creative strategy
20+ employees
CyberGhost VPN, I Got Games, Freetrade, Airalo, Nikin
Custom quotes for every client
The Shelf
Strategy and planning
65+ employees
Lenox, KISS, St Pierre Bakery, The Honest Company, Moosejaw
Custom quotes for every client
Upfluence
Discovery call and strategy ideation
100+ employees
Amazon, Asics, Verizon, Asus, Farfetch
Custom quotes for every client
What Services do TikTok Influencer Firms Offer?
Most TikTok influencer marketing agencies offer a fully-managed service, meaning they handle every aspect of your influencer marketing campaign.
If you’re not sure what that entails, here are brief explanations of the specific services the best TikTok influencer companies provide:
Influencer Identification
There are tens of thousands of influencers on all popular social media platforms. Without the proper tools, it would take forever to identify the right ones and reach out to them.
The best TikTok influencer agencies all have proprietary software that lets them quickly identify the most suitable influencers for your brand.
Some of them have large databases of influencers they previously worked with or even specific influencer groups contracted by the company.
Influencer Relationship Management
Simply finding an influencer isn’t enough. Even if you sign a contract, you need to make sure they’ll hold up their end of the bargain, meet the deadlines, and deliver quality content that matches your brand guidelines.
Thankfully, you don’t have to communicate directly with every single influencer involved in your campaign. Most influencer marketing agencies will take over influencer communication and relationship management, so you can focus on other business-critical tasks.
Campaign Strategy Development
Influencer marketing agencies are typically run by experienced marketing professionals.
They can help you define campaign goals, understand what type of content will resonate with your audience, and develop a sound TikTok influencer strategy that will boost engagement and generate sales.
KPI Setting
In order to discern how well your campaign is performing, you need to establish key performance indicators. These can be anything from views and likes to click-throughs and purchases.
Analytics experts at the best TikTok influencer companies will set up everything, so you can see all of the relevant campaign parameters from your dashboard.
Content Creation
You shouldn’t leave content creation in the hands of the influencers. While they might be popular content creators, they might not know a thing about marketing and product promotion.
You can either create the content yourself or have an influencer marketing agency develop it for you.
The best TikTok influencer firms, like The Influencer Marketing Factory, can create powerful, engaging content for your influencer campaigns that will drive results.
Reporting and Analytics
Every reputable TikTok influencer agency should offer in-depth reporting and campaign analytics.
Detailed monthly reports show you exactly how well the campaign is performing and give you valuable insights into what content performs best for your audience and what areas of your campaign you should optimize to boost your ROI.
Conclusion — What is the best Tiktok Influencer Agency in 2023?
It’s difficult to tell what TikTok influencer agency is objectively the best since the answer largely depends on your business needs, the types of services you require, and your marketing budget.
However, if you want someone to handle every aspect of your TikTok influencer campaign, including influencer identification, content creation, and complete campaign management, we recommend Clicks Talent.
One crucial element that makes this the best TikTok influencer firm is the fact it offers a guaranteed ROI – or your money back. This proves that they have the utmost confidence in the service they provide.