Nick SaraevMarketing your business through social media can be a challenging and time-consuming task – where do you start? How to craft compelling ad copy and design attractive visuals that increase your social media presence and therefore your sales?
That’s where social media marketing agencies come in. They can take care of all your marketing needs and help you grow your business.
But with so many social media marketing agencies to choose from, how do you know which one is right for you? And more importantly, how do you know that the agency will be able to deliver results?
In this article, we’ll take a look at what to look for when choosing a social media marketing agency, and we’ll share our top ten picks for 2022. Let’s dive in.
Best Social Media Marketing Agencies: Top 10 For 2022
After reviewing the best social media marketing agencies in 2022, we’ve narrowed the list down to our top ten picks:
- Disruptive Advertising — Best Social Media Marketing Agency for 2022
- Viral Nation — Best Social Media Marketing Agency For Influencer Marketing
- Pan Up Productions — Best Social Media Marketing Agency For Video Production
- LYFE Marketing — Best For Social Media Lead Generation
- Social Media 55 — Best For Nano-Targeting Marketing
- Cleverly — Best For LinkedIn Lead Generation
- SociallyIn — Best Social Media Marketing Agency For Community Management
- Evestar — Best For eCommerce Business
- Ignite Social Media — Best Social Media Marketing Agency for Startup Brands
- Volume Nine — Best For Social Media Advertising
Best Social Media Marketing Agencies – Compared
When tossing up which social media marketing agency to use for your business, it’s important to weigh up the options and compare what each can offer. Here’s our in-depth comparison of the top ten social media marketing agencies in 2022.
1. Disruptive Advertising — Best Social Media Marketing Agency for 2022
Disruptive Advertising divides its services into Google Ads & Facebook Ads, Lead nurture marketing, and Analytics Audit. They specialize in PPC and all Social Media platform ads as part of their social media marketing strategy.
With a priority to improve their clients’ bottom line, the company optimizes their clients’ PPC campaigns every week to maximize returns. Their ad campaigns are constantly optimized in order to achieve the highest yield and lowest costs.
Disruptive Advertising claims to be on a mission to change the world one click at a time. From click to close, they rigorously test and analyze every aspect of your campaign.
The Disruptive Advertising team are aware that various targeting choices are available on both platforms. They understand that your advertising will be more specific and profitable if you have a better grasp of your target audience.
Disruptive has learned what it takes to become an industry leader, having completed over 2,500 AdWords and Facebook audits. Clients can request a free 32-point audit to see what is and isn’t working in their campaigns.
Additionally, Disruptive knows how to provide its audience with the experience they require to convert after testing over 100 million visitors. In the first six months, it raises conversion rates for clients by over 50% on average.
Pricing And Costs: $150/hr Average
2. Viral Nation — Best Social Media Marketing Agency For Influencer Marketing
Viral Nation is the leading influencer marketing agency globally. They produce viral campaigns with a high return on investment across a variety of industries, including gaming and e-commerce, and across all social media platforms.
Viral Nation also has its own talent agency, which allows them to find influencers ranging from brand ambassadors and nano-influencers to celebrities.
The agency is entrusted with marquee accounts for top brands across the world and has a client retention record of over 90 percent, having excelled on 95 percent of its influencer marketing projects.
Viral Nation offers only the services that truly work, according to them; in other words, services with a demonstrated ROI backed by data are included in their marketing mix. The agency takes pride in surpassing client expectations, developing distinctive campaigns, and maximizing brand potential.
With Viral Nation, you can work an experienced team who knows how to make your brand go viral. With their expertise in influencer marketing, they are likely to have a successful campaign that will reach your target audience.
Pricing And Costs: Starts at $25,000 per campaign
3. Pan Up Productions — Best Agency for Social Media Video Production
Pan Up is a fantastic creative production firm. They produce a variety of social video marketing for businesses, dealing with a wide range of companies, from e-commerce sites to event locations. Even more outstanding are the high-profile clients they’ve worked with, like Netflix, Tinder, Square, Southwest, and even Apple and Amazon.
Their team is experienced and knowledgeable in the latest trends and changes in social media. They keep up with all the new features and updates on each platform to ensure that their videos are top-notch and effective.
Not only do they produce great videos, but they also have a lot of experience with strategy. Pan Up will help you develop a social media marketing plan that fits your business and goals.
They know how to create videos that will grab attention and get people to take action. Whether you want more traffic, leads, or customers, Pan Up can help you achieve those results with their video marketing services.
Pan Up Productions will travel to your business to produce the videos and they cover all aspects of video production, regardless of the type of material required – whether print, internet, experiential, or broadcast.
The firm also creates a wide range of material, from music videos to brand content campaigns. Pan Up Productions’ exceptional staff takes care of every last detail of video content idea, production, and delivery. Overall, this is the greatest choice for businesses looking to generate more cash through video content.
Pricing And Costs: Custom Pricing
4. LYFE Marketing — Best For Social Media Lead Generation
LYFE Marketing is a social media marketing agency that is best known for its social media lead generation services. Founded in 2011, the company has helped countless businesses achieve success online by improving their website traffic, search engine rankings, and online visibility.
LYFE Marketing offers a wide range of social media marketing services, including Facebook marketing, Twitter marketing, LinkedIn marketing, Google+ marketing, and more. The company also offers website optimization services, which include search engine optimization (SEO), pay-per-click (PPC) advertising, and website design and development.
They provide the following services:
- Social Media Management
- Advertising
- Website Design
- SEO
LYFE Marketing has overseen over 2,000 social media marketing projects since 2011. Through digital marketing, they claim to have generated 983,287 leads for their clients. Their social media marketing services assist their clients in increasing brand recognition (followers), connections (engagement), and website visibility (traffic).
They use a five-step strategy for social media marketing:
- Assign your account to a specialized social media manager
- Create a social media strategy that is unique to your company.
- Create advertising and content calendars
- Daily maintenance and growth optimization
- Communication and reporting
LYFE Marketing is a full-service social media marketing firm that can help you increase brand recognition, connect with customers, and generate website traffic. They have the capacity to convert social media followers into leads, and they have the ability to design beautiful, responsive websites that will increase traffic to your site.
LYFE has been helping companies for more than 10 years to increase website traffic and leads. Their expertise in the field makes them one of the top social media marketing agencies.
Pricing And Costs: $650-$1000 per month on average
5. Social Media 55 — Best For Nano-Targeting Marketing
What sets Social Media 55 apart is its depth of knowledge in a variety of fields, from real estate to skincare to plumbing. They make targeted movements that are particular to each business using their vast intellectual asset base.
Social Media 55 provides a comprehensive range of social media services, including social media management, sponsored advertisements, and influencer marketing, in addition to their niche-specific services.
They understand that social media has evolved into one of the most effective marketing platforms for communicating with a target audience in real-time. The capacity to build and manage these channels is a barrier for some “do it yourself” businesses.
Any size business may benefit from Social Media 55’s social media solutions. Their ‘a la carte’ style alternatives are created to help their clients communicate more effectively with their target demographic.
Their social media marketing services are divided into three categories:
- Marketing with influencers
- SMM
- Multi-platform advertising options.
- Snapchat and Facebook Marketing
One of the company’s most popular services is its marketing with influencers. They’ve had a great deal of success working with social media personalities to help promote brands to new and existing customers. In more recent years, they have branched out into Snapchat and Facebook marketing as well.
Social Media 55 is well esteemed when it comes to niche-specific marketing. They are known for having a great understanding of the real estate, skincare, and plumbing industries. Because of this, they are able to craft targeted social media campaigns that are specific to each business vertical. This way, businesses can maximize their return on investment (ROI) with social media marketing.
Apart from its marketing solutions, Social Media 55 also offers social media management and multi-platform advertising services. SMM is a critical element for any business that wants to make the most out of its social media marketing campaigns. Multi-platform advertising is perfect for businesses that want to target a wider audience on different platforms.
Overall, Social Media 55 is a great social media marketing agency that can provide businesses with comprehensive solutions that are tailored to their needs. With their depth of knowledge and experience in a variety of industries, they are able to help businesses achieve their marketing goals.
Pricing And Costs: $100 – $149 / hr
6. Cleverly — Best Social Media Marketing Agency for LinkedIn Lead Generation
Cleverly is a smart choice if you need help with LinkedIn especially. Their team excels in lead generation, and they can help you nurture relationships with potential customers through this social media platform. They use advertising as well as content marketing to get the most out of LinkedIn for their clients. In brief, they deliver targeted messages to your ideal clients on LinkedIn using data from hundreds of outbound B2B campaigns.
They also offer courses and training in social media marketing which can be a valuable investment if you want to do the work yourself. It will provide you with the skills you need to succeed in generating leads using LinkedIn.
If you don’t want to hire an agency, they also provide a LinkedIn lead generation course you may take. They’ll show you all of their tried-and-true LinkedIn processes and techniques so that you can automate and expand your business in this course.
The firm uses high-performing data from hundreds of successful LinkedIn campaigns across all industries to target and engage your most qualified decision-makers, pushing them straight into your sales funnel.
Once your campaign is up and running, you should expect to receive dozens, if not hundreds, of hot leads every month, all on auto-pilot.
What’s great about Cleverly is that they’re always testing new LinkedIn features and tactics to stay ahead of the curve. As a result, their clients consistently achieve some of the highest ROIs in the industry.
Among their offerings are:
- Lead generation
- Paid advertising
- White-label leads
- Training
If you’re looking for help with your LinkedIn marketing, Cleverly is definitely one of the best social media marketing agencies to consider.
Pricing And Costs: $297/month
7. SociallyIn — Best For Community Management
SociallyIn is a well-known social media agency specializing in social media strategy, production, and influencer marketing. However, community management is where they truly thrive. They provide customer service, social media monitoring, interaction, and data-driven analysis under this umbrella.
All of SociallyIn’s social media material is filmed, created, painted, recorded, baked, built, hatched, composed, invented, written, and drawn in-house. They start by creating a social media strategy based on business goals and target audiences.
This provides them with a good understanding of how the company should be marketed on social media. They then create high-quality content that is both engaging and on-brand, which they post to the company’s social media channels.
After their team has a good grasp of the company and its identity, they move on to a brief conversation. It might be a campaign, a holiday, or something else. They engage in a brainstorming session following the brief, employing various brainstorming approaches to generate original ideas for various social networks. Then the team will test, measure, and optimize their plan after it is ready to launch.
If you choose community management, SociallyIn assigns community managers to represent your brand, updating the page with new material and actively engaging in dialogues with your fans.
Overall, SociallyIn is an excellent social media marketing agency that can provide you with a range of services, from strategy and production to community management. They are especially skilled in community management and will work hard to represent your brand well on social media.
Pricing And Costs: $100 – $149 average hourly rate
8. Evestar — Best For eCommerce Business
If you’re looking for a social media marketing agency that can help you achieve your desired results, look no further than Evestar. They are a full-service agency that can help you with everything from strategy development to execution and measurement.
Evestar has a team of experienced professionals who are experts in social media marketing. They have a deep understanding of the latest trends and technologies, and they use this knowledge to create effective campaigns that deliver results.
Where Evestar stands out is in its immense success working with eCommerce brands. They have a wealth of experience in driving traffic and sales to online stores, and they know how to use social media to create a powerful marketing channel.
Evestar recognizes the importance of outstanding creative content in scroll-stopping advertising and campaigns. They focus on what makes your business and product stand out, as well as minor aspects that appeal to your target demographic, to produce the greatest possible commercials.
Evestar employs Facebook and Pinterest advertisements on social media. It also sends out YouTube and Google advertisements, as well as email and SMS marketing campaigns.
If you are looking for an agency to help you scale your eCommerce business, or if you are simply curious about how well your business could perform with such assistance, contact Evestar.
Pricing And Costs: $10,000 – $25,000 per campaign
9. Ignite Social Media — Best For Startup Brands
Ignite Social Media is a 14-year-old firm that helps businesses produce leads through social media marketing. This firm specializes in digital marketing, and its founders have produced books on social media management. They call themselves “the original social media agency,” and the 2016 Corporate Social Media Awards recognized them as Global Social Media Agency of the Year.
They’ve continuously assisted the world’s most valuable businesses in developing their social media strategy, executing it on a daily basis, and analyzing the outcomes. They concentrate on achieving measurable social media results. From its locations in North Carolina and Michigan, the agency works all over the world.
The Women’s Business Enterprise National Council (WBENC), the biggest third-party certifier of firms owned and controlled by women in the United States, has accredited them as a Women’s Business Enterprise.
Their services range from consulting, PPC advertising, content marketing, social media management, social media marketing, and conversion optimization.
Their in-demand service is Social Strategy Development, which is a comprehensive process that starts with an understanding of the client’s business and what they hope to achieve through social media. Then a strategy document is created which will lay out the plan for how Ignite will help them achieve their goals.
The agency also offers a wide range of services, from developing and executing paid social media campaigns, to creating and managing social media presences for brands, to helping clients understand how social media affects their business.
Overall, Ignite is a well-rounded social media marketing agency that can help your business achieve its social media goals.
Pricing And Costs: $100-$149 /hour
10. Volume Nine — Best For Social Media Advertising
Unlike the majority of the other companies on our list, this one focuses solely on advertising as a kind of social media marketing. They can assist you in achieving success with social media advertising, particularly on Facebook and Instagram. Both systems use the same ad manager interface, which includes a variety of audience targeting options and other complex features.
This firm may assist you in learning these skills, which may be challenging for a novice. They can assist you in running successful Facebook and Instagram marketing campaigns that fulfill your goals. Advertising is their main social media marketing service, with a concentration on Facebook and Instagram.
Volume Nine can help you to understand how to use the complex features of Facebook and Instagram ad managers and can run successful marketing campaigns for you that achieve your goals.
Their data-driven digital marketing campaigns are built from the ground up to meet — and exceed — your KPI objectives. They’ll assess your campaign’s success against these KPIs on a regular basis, and you’ll get detailed, no-nonsense reports at the end of each month so you can see how it’s doing.
They utilize the data to alter and optimize your campaign so that it performs at its best. Your plan should not be set in stone; instead, it should be treated as a living document that may and should be revised as the campaign progresses.
Pricing And Costs: Custom Pricing
What types of social media marketing agencies are there?
As you’ll have noticed in the reviews above, some agencies focus on different services or platforms, and it’s important to know what you’re looking for before you start contacting agencies.
The main types of social media marketing agencies are:
Generalists
These agencies offer a range of services, from content marketing and SEO to paid advertising and social media management. They typically have a team of specialists who can help you with all aspects of your social media marketing.
Platform-specific agencies
As the name suggests, these agencies focus on one specific social media platform, such as Facebook or Twitter. They may have more expertise in this area than generalists and can offer specialist services like paid advertising or social media management.
Content marketing agencies
Content marketing is becoming an increasingly important part of social media marketing, and many agencies now offer content marketing services. These agencies create and distribute engaging content that will help you attract and retain customers.
SEO agencies
If you’re looking to improve your website’s search engine ranking, you may want to consider working with an SEO agency. These agencies specialize in improving a website’s visibility and organic search traffic.
Paid advertising agencies
If you’re looking to run paid advertising campaigns on social media, you’ll need to work with a paid advertising agency. These agencies have extensive experience in creating and managing paid advertising campaigns and can help you get the most out of your budget.
Social media management agencies
These agencies are best suited to businesses that don’t have the time or resources to manage their own social media accounts. They’ll take care of everything for you, from creating content to responding to comments and messages.
Remember that not all agencies are clear about what services they offer, so it’s important to ask for a list of services before you get in touch or make a commitment.
How to choose a social media marketing agency?
Now that you know what types of social media marketing agencies are out there, how do you choose the right one for your business?
Here are a few tips:
- Do your research: Read reviews and compare agencies before you make a decision. There are plenty of articles and resources online that can help you make an informed decision (like this one).
- Consider your budget: Social media marketing can be expensive. Make sure you consider your budget before you start contacting agencies. Some agencies offer a little for a lot, so it’s important to compare services and prices before you make a decision.
- Think about your needs: Not all agencies offer the same services; you’ll want to get your objectives and needs clear before contacting agencies. Do you need help with content marketing? Paid advertising? Social media management? Knowing what you need will help you find the right agency for you.
- Ask around: Talk to your business contacts and see if they have any recommendations for social media marketing agencies. They may have had a good or bad experience with an agency and be able to recommend one that’s perfect for you.
- Get in touch: Once you’ve narrowed down your options, get in touch with the agencies you’re interested in and ask for a proposal. This will give you a better idea of what the agency can offer and how much it will cost.
Don’t be afraid to cold-call agencies, either. Many social media marketing agencies are happy to speak to potential clients and offer advice.
Conclusion: What is the best social media marketing agency for 2022?
After narrowing down the top ten agencies in 2022, our top pick is Disruptive Advertising. This agency raises conversion rates by 50 percent on average, which is an outstanding metric – and the company has an excellent reputation.
Social media marketing agencies are a great way to get your name out there, generate leads, and drive sales. However, not all agencies are created equal, so it’s important to do your research before you make a decision.
Consider your budget, needs, and objectives before contacting agencies. If you’re not sure where to start, ask around for recommendations or read online reviews.
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This article was written for Business 2 Community by Nick Saraev.
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